Many children's books have been based on, and have featured, the Care Bears and Care Bear Cousins. Some early publications include "Meet the Care Bear Cousins" (based on the first movie), "Sweet Dreams for Sally", "The Witch Down the Street", "The Trouble with Timothy", and "A Sister for Sam." All of these titles were published by toy makers Parker Brothers, who was a licensee of the characters. Over 45 million Care Bears books were sold during the 1980s. As of 2006, has published books based on the Bears' first two CGI films, as well as the new toys, while Modern Publishing publishes a small number of activity and baby books featuring the bears for the toddler market. Publications International and Penny Candy Press are also known to have published a few sound books featuring the bears in the past.
In , a 1988 book chronicling the / merger, Ellen Wojahn wrote that Parker's Care Bears books (along with those based on sister property Strawberry Shortcake) "were, in fact, little more than illustrated brochures for Kenner's projects—and who knew [by 1984] how long the likes of these characters would remain popular?"