, a feature film based on Lego toys, was released by in February 2014. It featured in the lead role, with substantial supporting characters voiced by , , , , and . A contest was held for contestants to submit designs for vehicles to be used in the film. After the release of , independent Canadian toy retailers reported issues with shortages of Lego products and cited cancellations of Lego pre-orders without warning as a motive to stock compatible, rival products.
The Lego Group's motto is which means roughly "only the best is the best" (more literally "the best is never too good"). This motto, which is still used today, was created by Ole Kirk to encourage his employees never to skimp on quality, a value he believed in strongly. By 1951 plastic toys accounted for half of the Lego Company's output, even though the Danish trade magazine ("Toy-Times"), visiting the Lego factory in Billund in the early 1950s, felt that plastic would never be able to replace traditional wooden toys. Although a common sentiment, Lego toys seem to have become a significant exception to the dislike of plastic in children's toys, due in part to the high standards set by Ole Kirk.
“Fans always wonder which properties may come to life in LEGO form, and this year we are thrilled to bring all of the mystery, humor and hijinks of the Scooby-Doo universe to life in LEGO toys and animated content,” said
While you’ll see a lot of spaceships and weaponry like swords or tiny 18th-century muskets, you’ll definitely won’t ever see military-related Lego toys. Plastic toy soldiers have never gone out of fashion among grade-schoolers, yet adhering to a strict internal policy Lego chose to forfeit some pretty good profits because it doesn’t think war should be seen as child’s play.
Take six 8-stud Lego toy bricks put them together and what do you get? Computer estimates suggest 915 million different Lego design combinations. Howâs that for creativity? When carpenter Ole Kirk Christiansen began making wooden toys in 1932, he could not have foreseen the development he had in motion. Since then, the Lego company has passed from father to son. Today it is the founderâs grandson, Kjeld Kirk Kristiansen, who owns the Lego group, which in terms of sales is the worldâs fourth largest toy manufacturer.
Whether youâre looking for a basic beginner Lego set, a new Lego design, classic Lego blocks, Lego buildings, Lego vehicles, or a more involved Lego adventure play set â These Lego brand toys provide plenty of building play for the imagination.