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  • Animator and writer Lauren Faust approached Hasbro, seeking to develop her girls' toys property "Galaxy Girls" into an animated series. Faust, who had previously worked on and , had been pitching original animation aimed at girls for years, but had always been rejected by studios and networks because cartoons for girls were considered unsuccessful. When she pitched to Lisa Licht of Hasbro Studios, Licht showed Faust one of their recent My Little Pony animated works, , "completely on the fly". Licht considered that Faust's style was well suited to that line, and asked her to consider "some ideas where to take a new version of the franchise".

    Hasbro, Inc. has produced several incarnations and lines of toys and entertainment related to the My Little Pony franchise, often labeled by collectors as "generations". The animated series which premiered in 1992 was the toy line's most recent television series before , featuring the pony designs of the first toy line. It was followed by various releases, which featured later designs up to the third incarnation of the franchise. Just as 's had helped to boost the new toy line, Hasbro wanted to retool the My Little Pony franchise and update it to better suit the current demographic and taste of young girls. According to Margaret Loesch, CEO of Hub Network, revisiting properties that had worked in the past was an important programming decision, influenced to an extent by the opinions of the network's programming executives, a number of whom were once fans of such shows. Senior Vice President Linda Steiner also stated that they "intended to have the show appeal to a larger ", with the concept of "co-viewing" of parents with their children being a central theme of the Hub Network's programming. Central themes that Hasbro sought for the show included friendships and working together, factors they determined from market research in how girls played with their toys.

  • Faust was initially hired by Hasbro to create a for the show, allowing her to get additional help with conceptualization. Faust said she was "extremely skeptical" about taking the job at first because she had always found shows based on girls' toys to be boring and unrelatable. My Little Pony was one of her favorite childhood toys, but she was disappointed that her imagination at the time was nothing like the animated shows, in which the characters, according to Faust, "just had endless tea parties, giggled over nothing and defeated villains by either sharing with them or crying". With the chance to work on , she hoped to prove that "cartoons for girls don't have to be a puddle of smooshy, cutesy-wootsy, goody-two-shoeness". To do this, she incorporated into the design of the characters and the show many elements that contradicted idealized stereotypes of girls, such as diverse personalities, the message that friends can be different and can get into arguments but still be friends, and the idea that girls should not be limited by what others say they can or cannot do. Elements of the characters' personalities and the show's settings were based on her own childhood imagination of the ponies' adventures, in part inspired by the animated shows that her brothers would watch while growing up, such as and ; she considered that she was making "for me as an eight-year-old". Faust still aimed for the characters to be "relatable" characters, using stereotypical "icons of girliness" (such as the waif or the bookworm) in order to broaden the appeal of the characters for the young female audience.

    is a children's produced by and . The series is based on 's line of toys and animated works and is often referred by collectors to be the fourth generation or "G4" of the My Little Pony franchise. The series premiered on October 10, 2010, on The Hub . Hasbro selected animator as the creative director and executive producer for the show. Faust sought to challenge the established nature of the existing My Little Pony line, creating more in-depth characters and adventurous settings.

    Disclaimer - Privacy Policy - RSS - Watch Anime Online - Mp4 Html5 Mobile Player My Little Pony: Friendship Is Magic Season 6 Episode 18 – Buckball Season

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    Check out few moments from Season 6 of My Little Pony: Friendship is Magic including the introduction of Baby Flurry Heart! For more My Little Pony: Friendship is Magic:

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In July 2011, Hasbro agreed with Target to release an exclusive line centering on Canterlot, the capital city of Equestria, where Princess Celestia and Princess Luna live. The promotion included a theme area in stores with My Little Pony: Friendship is Magic stands and signage.